Mountain Equipment Co-op (MEC) SWOT Analysis
Internal Strengths
- Cooperative - Commitment to serving members
- Loyal customer base
- High quality products
- Many products lines
- Trustworthy brands
- Community focused
- Socially Responsible
- Environmentally Sustainable
- Innovative
- Inclusive
- Stewardship
- Commitment to continual improvement
Internal Weaknesses
- High Prices at times
- Only 21 MEC locations in Canada (1 location in Manitoba)
External Opportunities
- Expansion (International)
- Increased partnerships
- Increased Environmental and Social Responsibility
- Keeping up with Web-based, social media trends
External Threats
- Threat of new entrants into the market
- Increased competition
- COVID-19