Mountain Equipment Co-op (MEC) SWOT Analysis

Internal Strengths

- Cooperative - Commitment to serving members

- Loyal customer base

- High quality products

- Many products lines

- Trustworthy brands

- Community focused

- Socially Responsible

- Environmentally Sustainable

- Innovative

- Inclusive

- Stewardship

- Commitment to continual improvement

Internal Weaknesses

- High Prices at times

- Only 21 MEC locations in Canada (1 location in Manitoba)

External Opportunities

- Expansion (International)

- Increased partnerships

- Increased Environmental and Social Responsibility

- Keeping up with Web-based, social media trends

External Threats

- Threat of new entrants into the market

- Increased competition

- COVID-19

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